I designed this logo for CX Effect, a technology outfitter based in Glen Allen, California. This logo was for a new program for their elite partners called Ascend. They requested a circular badge and a mountain peak. I made this logo relate to the CX Effect brand but not compete with it by incorporating their colors and fonts and making it unique from their other logos. I included a compass within the badge to symbolize motivation and show how CX Effect and its partners guide customers in improving their customer experience within their businesses.
The logo went through many changes and additions throughout the revising process.
