The first project in my corporate branding course was to create the branding for a circus. I chose to call my circus El Circo De Quito because of my Ecuadorian heritage and how nicely the words flowed together. The theme of this circus is family-friendly, so I incorporated that message by using a kind elephant in the logo. Not only did we have to create the logo for the circus, but we had to create the letterhead, business cards, and various promotional items.
